Pennawell
Mobile UX for a savings and budgeting app
A friendly mobile experience for a savings app: goals, budgets and gentle nudges without the jargon.
- Client
- Pennawell
- Industry
- Personal finance
- Services
- UI/UX Design, App Development
Concept project: an example of how we would approach this brief. The brand is fictional.
The challenge
Early users said the beta felt like a spreadsheet and stopped opening it after a week.
Our approach
We redesigned onboarding, goal setting and budget views, created an illustration-light visual language and tested the new flows with users.
Deliverables
- UX audit
- Onboarding redesign
- Goal & budget flows
- Visual language
- Usability testing





