Real estate enquiry generation in Jodhpur: portals, Meta ads and your own website

In this article8 sections

Quick answer

Treat enquiry generation as three channels that feed one follow-up routine: listing portals for people already searching, Meta ads for people who have not started searching yet, and your own project page for everyone you pay to bring in. Before any of them goes live, confirm the project is registered with Rajasthan RERA, because the Act bars advertising an unregistered project and the Authority's May 2025 order sets how the registration number and QR code must appear in every ad, including social media and webpages. Then answer every enquiry within minutes and track which channel it came from.

A flat or plot is one of the biggest purchases most families make, so the research is slow and happens on the phone: a portal search, a Google Maps look at the neighbourhood, a few Instagram posts from the developer, then a call. A good enquiry engine is present at each of those moments with the same facts.

What do the RERA rules say about advertising a property?

Two rules shape every real estate campaign in Rajasthan.

• No registration, no advertising. Section 3(1) of the Real Estate (Regulation and Development) Act, 2016 says that no promoter shall advertise, market, book, sell or offer for sale, or invite persons to purchase in any manner any plot, apartment or building in a real estate project without registering it, with limited exemptions listed in the Act.
• Registration number and website in every ad. Section 11(2) requires an advertisement or prospectus issued by a promoter to prominently show the Authority's website address and the project's registration number. Rule 15(2) of the Rajasthan rules adds that a registered agent must quote both the agent registration number and the project registration number in every advertisement.

On 22 May 2025 the Rajasthan Real Estate Regulatory Authority issued an order on how to display them. It says the registration number and the Authority's website address must appear in the top-right quadrant of the ad in a font at least as large as the project's contact details, in a colour that contrasts with the background, together with a QR code linked to the project's page on the Rajasthan RERA website. It applies to print, digital and social media advertising, brochures, standees, and project websites or webpages. The order states a penalty of ₹10,000 to ₹50,000 per violation.

This is general information, not legal advice. Check the current text on the Rajasthan RERA website or with your advocate before you finalise creatives.

How do you use property portals without paying for junk enquiries?

Portals like 99acres, MagicBricks and Housing.com put your project in front of people who are already searching. Their weakness is that the same buyer enquires with five developers at once.

• List only what is registered and accurate. Add the RERA number to every listing and keep price, possession date and photos current. A stale listing creates calls you cannot convert.
• Reply first. When several sellers get the same enquiry, the one who answers within minutes by phone or WhatsApp usually gets the site visit.
• Track cost per site visit, not cost per enquiry. Ask each caller where they found you and log it in a simple sheet.

Can Meta ads generate real estate enquiries in Jodhpur?

Yes, as a way to reach people who are not yet searching: families planning a move, investors, and NRIs with roots in Marwar. A few practical points:

• Special Ad Category rules. Meta's housing ad policy requires a Special Ad Category if the advertiser is based in the United States or the audience is in the United States, Canada or certain parts of Europe. For those audiences age, gender and postal-code targeting is limited. A campaign aimed only at Jodhpur from India is outside those regions, but rules change, so check the page before launch.
• Use a enquiry form or a landing page, not a homepage. Send the click to a page about one project, with a short form and a WhatsApp button.
• Put the RERA details on the creative itself. The Authority's order covers social media ads, so the number, website and QR code belong in the image or video, not only in the caption.
• Keep claims factual. State location, configuration, possession date and amenities that appear in the registered plan. Misleading advertising is something regulators act on: in 2024 the Haryana RERA fined a builder ₹25 lakh over an advertisement it called misleading, as the Times of India reported.

Our Meta ads service and Google Ads service cover how we set up and track these campaigns.

What should your own project page contain?

Portals and ads rent you attention; a page you own keeps working. The page for each project should carry:

• RERA block at the top right: registration number, the Rajasthan RERA website and the QR code, as the order requires for project webpages.
• Facts buyers compare: location with a map, configurations, carpet areas as registered, possession date, amenities and payment plan outline.
• Honest photos: site progress and the actual surroundings, with artist impressions clearly labelled as such.
• Easy contact: click-to-call, WhatsApp and a short enquiry form.
• Fast on a phone: most visitors arrive on mobile, so follow our mobile-first design checklist and write each section the way our guide to service pages that answer buyer questions describes.

Pair the page with a complete Google Business Profile for your sales office, so people searching the map find the address and hours. Our landing pages and funnels service builds this kind of single-project page.

How should you follow up on real estate enquiries?

Most enquiry generation money is lost after the enquiry. A simple routine:

1. Reply within minutes on the channel the person used, with the project name, a short answer and a question: budget range or timeline.
2. Call once the same day, and offer two site-visit slots.
3. Send a WhatsApp recap with the location pin and brochure. Our WhatsApp marketing service covers how to do this with opt-in contacts.
4. Log the outcome: enquiry, visit, booking or lost, with the source channel.
5. Review monthly: drop the channel with the most enquiries and the fewest visits.

A 30-day plan for a Jodhpur property developer or agent

1. Week 1: confirm registration numbers, collect accurate project facts, and build the RERA block with the QR code once, so every creative reuses it.
2. Week 2: build or update the project page and add tracking for calls, WhatsApp clicks and form fills.
3. Week 3: refresh portal listings and launch one small Meta campaign for a single project.
4. Week 4: compare cost per site visit by channel, keep the best one and fix the slowest part of the follow-up.

Where Krishva Growth can help

We are a Jodhpur-based team that builds websites, local search visibility and enquiry campaigns for businesses in India, the US and the UK. See our page for real estate businesses, our digital marketing agency page for Jodhpur and our guide to getting more customers from Google Maps in Jodhpur. You can ask for a free audit, message us on WhatsApp at +91 77376 08231, or use the contact page.

Frequently asked questions

Can I advertise a project that is not yet RERA registered?

Section 3(1) of the Act bars a promoter from advertising, marketing or offering a plot, apartment or building for sale in a project without registering it, subject to the exemptions in the Act. Check your project's status before any campaign.

Where must the RERA number appear in a Rajasthan ad?

The Authority's 22 May 2025 order asks for the registration number, the Authority's website address and a QR code in the top-right quadrant of the advertisement, in a clear, contrasting font at least as large as the contact details.

Do the RERA ad rules apply to Instagram and Facebook ads?

Yes. The order says it covers digital and social media advertising, brochures, standees and project webpages, as well as print.

Do I need a Special Ad Category for Meta ads in Jodhpur?

Meta's housing policy asks for one when the advertiser is based in the United States or the audience is in the United States, Canada or certain parts of Europe. Check Meta's page at launch, because requirements can change.

Which channel is best for real estate enquiries?

It depends on the project and the budget, so measure cost per site visit for each channel over a month instead of trusting a rule of thumb.