Email Marketing Concept project

Bookhollow

Email programme for an independent online bookstore

A newsletter and automation programme for an online bookstore: welcome series, recommendations and new-arrival alerts.

Concept project: an example of how we would approach this brief. The brand is fictional.

The store had a large subscriber list but only sent occasional sale blasts.

We designed a modular email template, wrote a welcome series, built genre-based recommendation flows and planned a weekly editorial newsletter.

Deliverables

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