Email Marketing Concept project

Trailmint Outdoor

Lifecycle emails for an outdoor apparel store

Lifecycle email automations for an outdoor clothing store: abandoned cart, post-purchase care and seasonal drops.

Concept project: an example of how we would approach this brief. The brand is fictional.

Customers bought once and rarely came back, and carts were abandoned without any reminder.

We mapped the customer lifecycle, designed and wrote abandoned-cart, browse, post-purchase and win-back flows and set up seasonal campaign templates.

Deliverables

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Email programme for an independent online bookstore

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