Not just another digital agency.
Growth Brightvane Academy
Lead-generation funnel for an online certificate course
A full-funnel lead-generation system for an online certificate programme: ads, landing page, lead form and follow-up sequence.
- Client
- Brightvane Academy
- Industry
- Education
- Services
- Performance Marketing & Lead Generation, Landing Pages & Funnels
Concept project: an example of how we would approach this brief. The brand is fictional.
01
The challenge
Enquiries came in from many places with no tracking, so the team could not tell which channel produced real applicants.
02
Our approach
We designed the funnel, built a landing page and webinar sign-up, ran Meta and Google campaigns, set up UTM and CRM tracking and automated the follow-up emails and messages.
Deliverables
- Funnel strategy
- Landing page & webinar sign-up
- Meta + Google campaigns
- UTM & CRM tracking
- Automated follow-up sequence
Project gallery
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