Influencer Marketing Concept project

Kestrolo Footwear

Creator launch for a sneaker drop

A creator-led launch for a limited sneaker release, coordinating unboxings, styling content and drop-day posts.

Concept project: an example of how we would approach this brief. The brand is fictional.

A small brand competing with big names for attention during a limited drop.

We selected streetwear and running creators, planned a staggered content calendar, wrote briefs per creator type and coordinated drop-day posting.

Deliverables

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