Not just another digital agency.
Growth Larchmoor Retreats
Digital marketing strategy for a boutique nature resort
A 12-month digital strategy for a boutique nature resort: positioning, channel plan, content themes and a measurement framework.
- Client
- Larchmoor Retreats
- Industry
- Boutique resort
- Services
- Digital Marketing Strategy, Social Media Marketing & Management
Concept project: an example of how we would approach this brief. The brand is fictional.
01
The challenge
The resort was running ads, posts and emails with no shared plan, message or way to measure them.
02
Our approach
We ran a brand and audience workshop, mapped the guest journey, chose priority channels, built a content-theme calendar and defined the KPIs to track.
Deliverables
- Positioning & audience workshop
- Guest-journey map
- Channel plan
- 12-month content themes
- Measurement framework
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