Nuvia Pet Nutrition
Go-to-market plan for a D2C pet-food brand
A launch marketing plan for a direct-to-consumer pet-food brand: audience, offer, channels, creative and the first 90 days.
- Client
- Nuvia Pet Nutrition
- Industry
- D2C pet food
- Services
- Digital Marketing Strategy
Concept project: an example of how we would approach this brief. The brand is fictional.
The challenge
A new brand entering a crowded market, with a limited budget and a lot of channel options.
Our approach
We defined audiences and positioning, prioritised channels, created the launch messaging and creative directions and wrote a 90-day rollout plan.
Deliverables
- Audience & positioning
- Offer strategy
- Channel prioritisation
- Creative directions
- 90-day launch roadmap





