Digital Marketing Strategy Concept project

Nuvia Pet Nutrition

Go-to-market plan for a D2C pet-food brand

A launch marketing plan for a direct-to-consumer pet-food brand: audience, offer, channels, creative and the first 90 days.

Client
Nuvia Pet Nutrition
Industry
D2C pet food
Services
Digital Marketing Strategy
Nuvia Pet Nutrition — Go-to-market plan for a D2C pet-food brand

Concept project: an example of how we would approach this brief. The brand is fictional.

01

The challenge

A new brand entering a crowded market, with a limited budget and a lot of channel options.

02

Our approach

We defined audiences and positioning, prioritised channels, created the launch messaging and creative directions and wrote a 90-day rollout plan.

Deliverables

  • Audience & positioning
  • Offer strategy
  • Channel prioritisation
  • Creative directions
  • 90-day launch roadmap
Not just another digital agency.

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