Content Writing & Copywriting Concept project

Ledgerfinch

Product copy and help-centre content for a fintech app

Plain-language product copy, onboarding microcopy and a help centre for a small-business invoicing app.

Concept project: an example of how we would approach this brief. The brand is fictional.

Users dropped off during onboarding and support kept answering the same questions.

We rewrote onboarding screens and error messages, created a help-centre structure and wrote articles for the most common questions.

Deliverables

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Search & AI-answer visibility for a family dental clinic

Website copy and blog programme for an HR platform

Portfolio website for a boutique interior design studio