Not just another digital agency.
Growth Rostrel HR
Website copy and blog programme for an HR platform
Clear, benefit-led website copy and a monthly blog programme for an HR and payroll software company.
- Client
- Rostrel HR
- Industry
- HR SaaS
- Services
- Content Writing & Copywriting, SEO & GEO (AI Search)
Concept project: an example of how we would approach this brief. The brand is fictional.
01
The challenge
The website described features in technical language, and the blog had not been updated in months.
02
Our approach
We rewrote the home, product and pricing pages around buyer problems, built a tone-of-voice guide and wrote a monthly series of long-form articles and guides.
Deliverables
- Website copy (home, product, pricing)
- Tone-of-voice guide
- Monthly long-form articles
- Downloadable guide
- Email newsletter copy
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