Not just another digital agency.
Growth Mirevale Skin
Social content system for a D2C skincare brand
A cohesive Instagram look, monthly content calendar and community routine for a direct-to-consumer skincare label.
- Client
- Mirevale Skin
- Industry
- D2C skincare
- Services
- Social Media Marketing & Management
Concept project: an example of how we would approach this brief. The brand is fictional.
01
The challenge
The feed mixed stock photos and random sale posts, so the brand looked different every week.
02
Our approach
We created a visual system (grid rhythm, templates, colour rules), a monthly calendar mixing education, product and community posts, and a reply playbook for comments and DMs.
Deliverables
- Instagram visual system
- Monthly content calendar
- Carousel & story templates
- Caption & hashtag guide
- Community-management playbook
Project gallery
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